William Hill, The Home of Betting, has one of the most recognised, respected and trusted brands in the industry. Employing over 16,000 people in eight different countries, we provide our customers with an array of betting and gaming opportunities across multiple channels in shop, online, mobile and telephone which enable them to bet and play wherever, whenever and however they want. Since we were founded in 1934, William Hill has played an important part in the continuing development of British gambling. Over the years, we have built a reputation for being knowledgeable, honest and trustworthy. Even though we have now grown into a marketing-leading international business, our heritage still remains within us.
A trusted brand
In earlier times most gambling was done behind closed doors. When William Hill founded the company in 1934, the industry had no governing body, and bookies were not even legally obliged to pay a customer’s winning bet. This, of course, was a great business opportunity: William Hill built a reputation on being knowledgeable, honest and trustworthy. The company started out as a postal / telephone betting service where a punter would send a bet with a cheque weeks in advance of an event.
New on the high street
In 1961, betting shops became legal, with William Hill joining the market in 1966. Shops were heavily regulated, however, to encourage people not to loiter. It was during this period that they got something of a reputation for being dens of iniquity with their blacked-out, closed windows, and murky, smoky atmosphere. With the arrival of television, however, betting became more of a leisure activity, with people spending time in betting shops to watch the races or the football. When the UK’s National Lottery began in 1994, placing a bet became a much more socially acceptable activity. As legislation changed, shops became bigger, lighter, and air conditioned, and started to include games as well as betting.
Betting goes online
1998 was an important year for William Hill, when we became the first in the industry to launch an online betting facility, our Sportsbook. The internet has changed the face of the industry, bringing in new, younger punters for a range of gambling and gaming activities, as well as providing an easy way to place a bet. Some things don’t change though – our reputation for honesty and integrity and our exceptional customer service are as important to today’s punters as they were in the days of placing a bet by putting a cheque in the post.
Sports betting is at the heart of our service. We have expanded the range of bets substantially in recent years and you will now find more ways to bet on football, tennis or racing with William Hill than with anyone else.
William Hill Casino offers all the most popular games. The download versions offer fantastic graphics and sound on over 70 games. Or why not try our unique William Hill Live Casino to experience the action in real time? Just like being in a real casino but in the comfort of your own home.
William Hill Poker offers one of the best VIP programmes along with continuous promotions and tournaments. There are guaranteed prizes every month as well as an exciting line up of cash games and countless poker online bonus offers.
William Hill Bingo is a welcoming and friendly community where an array of competitions and regular promotions are available to customers. The recently revamped website brings in new features that simplify navigation and make it easier for players to interact with their Bingo friends.
Fixed odds financial betting could not be easier with our innovative Day Trader service. You can bet on financial markets, commodities, indices and foreign exchange rates. Up to 132 different betting markets are available per instrument at any one time.
100% Initial Deposit Bonus
Open an account today and claim your 100% Deposit Bonus – Join Now! In order to qualify for your bonus, please follow these simple instructions: Open an account, make a deposit of €10* or more and you will be entitled to a 100% bonus on your qualifying deposit up to a maximum of €25.When you place your first bet of £5/5€ or more we will give you a free bet of the same value up to a maximum of £25/25€
- Wire Transfer
- Boleto Bancario
- Linea Abierta
- Instant Bank
- Fast Bank Transfer k Transfer
- Credit Card
- Debit card
- Wire Transfer
- Bank Transfer