Esports betting operator Luckbox has appointed Nevzat Ucar, formerly of Red Bull, Fox and Riot Games, as head of content.
Ucar will be responsible for Luckbox’s global content strategy and will play a major role in its marketing plans.
“Content marketing is a key pillar of our player acquisition and brand strategy as we target growth for Luckbox and Nevzat will play an integral role in that,” Luckbox chief executive Quentin Martin said.
He joins from Red Bull, where he served in the same role since 2019, having also previously worked as head of video and broadcast at Riot Games and art director at Fox International Channels.
“I am a lifelong gamer, and Luckbox’s business targeting the most potentially lucrative esports sector is a compelling opportunity for me,” Ucar said. “This is a global opportunity to shape our esports community, content and strategy and have fun while doing all of it.”
Martin added that Ucar’s interest in gaming helped make him an ideal choice for the role.
“Having someone of Nevzat’s pedigree on board strengthens our marketing team and, importantly, his passion for gaming and esports fits in perfectly with our company ethos.”
Ucar’s appointment follows Luckbox’s selection of Thomas Rosander as chief customer officer earlier this month. Rosander had previously held high-level roles at Dunder, Mr Green and Electronic Arts.
At the start of February, Luckbox announced that it was adding live traditional sports to its offering through a deal with supplier EveryMatrix.