Performance marketing business BonusFinder has launched its igaming comparison website in the regulated Colombian online gambling market.
The affiliate pointed out that Colombia is the only Latin American jurisdiction with a fully regulated online gaming sector, and said it was therefore the perfect place for BonusFinder to launch.
“We love operating within regulated markets, it is truly our main focus and our passion,” BonusFinder managing director Fintan Costello said.
“It means the players are better protected, the operators are all legitimate – and everything runs fairly for the players.”
“Better regulation – including affiliate licensing – represents the future of the industry worldwide, and we are delighted to be working in another well-regulated and well-respected market like Colombia.”
BonusFinder has expanded into several new markets recently, with an emphasis on its expansion into jurisdictions in the US.
In October, the affiliate extended its licence in West Virginia to cover igaming, allowing the website to collate and display a range of bonus offers from online casino operators that are licensed in the state.
In November, it secured its affiliate licence in Michigan ahead of the launch of online sports betting and igaming in the state, and received a further affiliate licence in Virginia earlier this month.