Bet365 Group Limited, is a United Kingdom based gambling company. Bet365 is one of the world’s leading online gambling groups with over seven million customers in two hundred countries. The Group employs over 2,100 people and is the largest private employer in the city of Stoke-on-Trent.Bet365 is an online gambling company offering sports betting, poker, casino, games, and bingo, as well as video streams on sporting events. Bet365 also offers an on-course bookmaking service. For sports betting, Bet365 is licensed and regulated by the UK Gambling Commission. Bet365's casino, games and poker operations are licensed and regulated by the Government of Gibraltar. In addition to the company headquarters in Stoke-on-Trent, bet365 have further offices in Gibraltar and Australia. The Australian business is regulated and licensed by the Northern Territory Government, with one hundred staff employed in Darwin. Samuel L. Jackson represents the company in their Australian TV advertising. Bet365's site is available in seventeen different languages and supports a variety of payment methods including credit/debit cards and Neovia. Bet365 is a trading name of Hillside (New Media) Ltd. and operations including payments through the affiliate programme are carried out under that name. Chairman Peter Coates also has the same position at Stoke City and in May 2012 Bet365 signed a three year contract with the club to become shirt sponsors.

Bet365 was founded in 2000 in a portakabin in Stoke-on-Trent by Denise Coates. Denise developed a sports betting platform and trading team to launch the business online in March 2001. The business borrowed £15 million from RBS against the family's betting shop estate which had been started by Peter Coates in 1974 and had been run by Denise Coates as Managing Director from 1995. Bet365 sold its betting shop chain in 2005 for £40 million to Coral and paid off its loan to RBS.Bet365 has grown into one of the world’s largest online gambling companies with its reported figures to March 2012 showing amounts wagered on sports at £12.2 billion, revenues of £646 million and an operating profit of £116.5 million, whilst paying £130 million in tax to the UK Government. Commenting on the published accounts, Stoke-on-Trent Central MP Tristram Hunt said: "This is a great British business success story and we should be hugely proud to have it in the heart of Stoke-on-Trent. This is a company that provides high quality, well-paid jobs for the city, and unlike some other gambling businesses it pays its taxes in the UK.Denise Coates, joint Chief Executive, continues to run Bet365 and is the majority shareholder with 50.1% of the shares. Her brother John, Joint Chief Executive, runs the business alongside her, with her father Peter holding the position of Chairman.
Live Betting
Bet365’s In Play product allows customers to bet on events as they are taking place, with a large range of live markets available. Bet365 are continually improving their In Play product, with the most recent update being the implementation of its vFabric private cloud. By using this technology, Bet365 is able to handle thousands of changes per second, and the data latency has decreased to less than two seconds. This development has enabled Bet365 to deliver a continuous stream of real-time information whilst simultaneously receiving and processing large amounts of incoming customer data. In addition, Bet365 currently provides a comprehensive live-streaming service for their customers, broadcasting over 20,000 live sporting events each year. Bet365 managed to secure the rights to stream the first ever England football match which was exclusively shown on the Internet, in October 2009.The match, England v Ukraine, was a World Cup qualifier, and was available for Bet365 customers with a funded account to view for free.
Live Stream
Bet365's live streaming service hosts a huge amount of choice and depth in a variety of different sporting events, leagues and tournaments. In fact, 40,000+ events are streamed every year from across the world! The stream is the best on the market due to the superior quality, as there are no glitches or patches. This all helps to provide confidence and dependence. Furthermore, all of these events are available direct to your mobile phone or tablet, so you'll never be too far from our brilliant selection of sporting events. There's also a fantastic in-play multi-view option, where one can watch multiple games (up to 12) at the same time on the same screen! An amazing idea for any major sports enthusiast. Thanks to the quick bet feature, it's now even easier to predict the outcome and be a real part of the event. Access to the stream is granted to any depositing player but event options can depend on country of use.* IMPORTANT NOTICE – in partnership with bet365 offer over 40,000 live streamed events per year. However, please note that the intellectual property rights to stream such events are usually owned at a country level and therefore, depending on your location, there may be certain events that you may be unable to view due to such restrictions. Prior to joining bet365 and funding your account therefore in order to view any particular event via the bet365 live stream, you are strongly advised to first check with bet365 that, given your country location, you would be eligible to view the live streamed event in question. bet365’s contact details can be found by clicking here, then clicking ‘Services’ at the top right of the page, and then choosing the ‘Contact Us’ option.
Awards and achievements
At the eGaming Review Operator Awards 2010 organized by eGaming Review magazine, Bet365 won the "Operator of the Year" award. Bet365 ranked third in The Sunday Times Profit Track 100 league table, which ranks private companies in the UK based on profit growth rate.In addition, Bet365 was ranked as one of the fastest growing privately owned technology, media and telecoms companies in The Sunday Times Tech Track 100 league table. eGaming Review magazine has ranked Bet365 the number one Internet gaming company in 2010, 2011 and 2012 as part of its annual Power 50 list of the top 50 most influential Internet gaming companies.Denise Coates, founder and joint CEO of Bet365, received a CBE in the 2012 Queen’s new year honours list for services to the community and business.

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Company Name: Bet365


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100% Initial Deposit Bonus

Open an account today and claim your 100% Deposit Bonus - Join Now! In order to qualify for your bonus, please follow these simple instructions: Open an account, make a deposit of €10* or more and you will be entitled to a 100% bonus on your qualifying deposit up to a maximum of €100.

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Bet365 On The Move Bonus Whether you’re a new or existing bet365 customer, we’ll give you a 100% bonus when you place your first bet using a mobile or tablet. To claim your bonus, simply place a qualifying bet on your mobile or tablet of only €1* or more and you will be entitled to a 100% bonus, up to a maximum of €50*. Once you have placed your qualifying bet, you will receive an email with your Offer Code to your registered email address. Alternatively, you can Contact Bet365 and one of our Customer Service advisors will be pleased to assist you. You can then enter your Offer Code by entering the Members area on site or through bet365 On The Move. bet365 On The Move allows you to enjoy great features including easy to use navigation, thousands of markets across a wide range of sports, our industry leading In-Play service and a homepage displaying all the top events, whilst iPhone, iPad and Android users can also watch live streamed Sport and Horse Racing on the go. With fantastic offers and an extensive range of pre-event and In-Play markets, you can be sure that bet365 is the best place for all your mobile bets. * or currency equivalent

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