Ladbrokes Coral Group has secured a new media rights deal with The Racing Partnership (TRP), a joint venture between UK racecourse owner and operator Arena Racing Company (ARC) and seven UK independent racecourses.
Under the agreement, which comes into effect immediately, Ladbrokes Coral’s network of 3,820 betting shops across the UK and Ireland will be able to show live coverage of horse racing from the ARC’s 15 racecourses and the seven independent venues.
The deal will also include coverage of South African Racing events, with plans also in place for Ladbrokes, Coral at Betdaq to re-commence streaming of TRP content shortly.
“Horseracing is part of our heritage and, despite the vast choice of sports to bet on in the modern era, it remains a core product for our business, so it is a positive development that once again all our customers, in shops and online, can enjoy a full range of horseracing action,” Ladbrokes Coral chief executive Jim Mullen said.
Martin Cruddace, chief executive of the ARC, added: “We are delighted to have agreed this deal with Ladbrokes Coral; it is testament to the symbiotic nature of racing and betting that we have been able to agree a deal based on sound commercial principles for both parties.”
source : www.igamingbusiness.com