Sports data platform provider iSport Genius has entered into a partnership with Australian online betting operator Sportsbet.
Under the agreement, Sportsbet will deploy a data proposition that informs and educates customers about betting.
iSport Genius said its interactive consumer-facing platform leverages data and, via an interface, creates a large volume of engaging calls to action and helps to improve the overall experience for customers.
The iSport Genius product will be available on Sportsbet’s mobile offerings from late August and will cover major sporting events such as the Australian Football League (AFL) and the National Rugby League (NRL), as well as European football competitions and leading leagues in North America.
Nathan Rothschild, co-founder and partner at iSport Genius, said: “Our deal with Sportsbet is another significant vote of confidence in iSport Genius; our product will now be available to more punters in Australia than ever before.”
“With the AFL and NRL finals approaching it is pleasing to see that Sportsbet truly understands the role iSport Genius has to play when it comes to acquiring and retaining customers around the biggest sporting events on the calendar.”