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Marathon launch Russian-licensed sports betting site

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marathonbet1 Online gambling operator Marathon has launched its Russian-licensed sports betting site but potential customers must be willing to travel in order to register.

This week brought the official launch of Marathonbet.ru, bringing the number of government-approved online sports betting sites to 12. The Marathon brand is well known in Russia and the

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Betsafe becomes Saracens shirt sponsor

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betsafe1English Premiership rugby union club Saracens has announced online bookmaker Betsafe as its new kit sponsor and official betting partner for the 2017-18 season.

The sponsorship deal will run for three years, and will see the team’s home and away shirts branded with the BetSafe logo.

In addition, BetSafe will benefit from exposure at Saracens’ home s

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Betfred integrates Yggdrasil online slot content

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betfred1Yggdrasil Gaming has entered into an agreement with Betfred that will link its content with bookmaker’s online offerings.

Through the direct integration, Betfred will have full access to Yggdrasil’s portfolio of slots.

The deal includes access to the recent title launches Spiña Colada and Sunny Shores.

Betfred’s decision to implement the direct i

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21Bet receives stand naming rights at Gloucester Rugby stadium

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21betEnglish Premiership rugby union club Gloucester Rugby has announced it will rename one of its stands after new partner, 21Bet.

Under the agreement, 21Bet will become the club’s official betting partner for the season. In addition, the West Stand will be renamed the 21Bet Terrace.

The deal will see Gloucester fans benefit from special betting offers,

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SportPesa moves into Italy through RCS Gaming deal

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sportpesa1SportPesa, the Kenya-based sports betting operator, has entered the Italian market through its acquisition of a majority stake in in RCS Gaming.

SportPesa, the shirt sponsor of English Premier League club Everton, has bought a 75% interest in RCS, the gaming division of media giant RCS Media Group, which operates major European publications such as

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Marathonbet scores sponsorship deal with Dynamo Moscow

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marathonbet1Marathonbet has agreed a deal to become an official sponsor of Russian Premier League football club Dynamo Moscow.

The agreement will run for three years, from the 2017-18 season through to the end of the 2019-20 campaign.

Marathonbet will now benefit from branding placement on players’ shirts as well as in side the team’s Arena Khimki VTB Arena hom

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STS secures partnership with Ekstraklasa club

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sts1Polish bookmaker STS has agreed a deal to become the new main shirt sponsor of Jagiellonią Białystok, which plays in the country’s Ekstraklasa top-tier club football competition.

The two-year agreement will cover the 2017-18 and 2018-19 season.

The STS logo will appear on the front of players’ shirts, while the company will also benefit from b

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Paddy Power secures broadcasting deal with SIS

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paddypower2Paddy Power has entered into a five-year partnership with Sports Information Services (SIS).

Under the deal, SIS will provide Paddy Power-branded retail television channels to the operator.

Paddy Power will also become the first bookmaker to utilise Complex Automated Production (CAP), a new production technology from SIS that enables operators to

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SportPesa to shut Kenya ops if tax hikes aren’t rolled back

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sportpesa1 Sports betting operator SportPesa says it will close its operations in its native Kenya if the government presses ahead with plans to impose higher gambling taxes.

In June, Kenya’s President Uhuru Kenyatta approved legislation that imposed a new uniform 35% tax on all gambling revenue. The rate was lower than the original 50% proposal but still

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GoldBet bolsters content portfolio with NYX deal

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goldbet1Italian operator GoldBet has moved to enhance its service offering by securing a new partnership with NYX Gaming Group.

Under the agreement, NYX will integrate GoldBet to its NYX Open Gaming System (OGS), which in turn will enable the Italian company to access thousands of slots, bingo and poker games.

NYX will serve OGS to GoldBet via its Game360

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