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Sky Bet has agreed a deal to become the official betting and gaming partner of Yorkshire County Cricket Club in England.
The agreement will run for an initial three years, with Sky Bet to use the new partnership to build greater awareness of its online and mobile betting services.
Sky Bet, which is based in the Yorkshire city of Leeds, will also...
Sky Betting & Gaming (SB&G) has secured a partnership with payment provider Worldpay.
Under the deal, Worldpay will serve as SB&G’s lead payment system, as part of a wider effort by the gambling operator to both optimise player experience and engagement across its various digital verticals.
SB&G said that it undertook a review of...
Sky Betting & Gaming has launched sports betting products in Germany and Italy, marking the first time that the services will be offered to customers outside of the UK.
Punters in Italy can now visit SkyBet.it to place bets on sports such as football, basketball and tennis, while the company has also developed and launched a mobile application...
Sky Betting & Gaming has announced plans to launch an international expansion in an effort to follow up on the success of Sky Bet in the UK.
According to the Financial Times newspaper, Richard Flint, chief executive of Sky Bet, said his company has hired staff in both Germany and Italy, with the aim of launching the service next year.
Sky Betting and Gaming has become the latest operator to become an authorised betting partner (ABP) of the British Horseracing Authority (BHA).
Although the terms of the partnership were not disclosed, it was confirmed that the deal will run for three years.
Under the agreement, Sky Betting and Gaming will make voluntary payments to racing...
Sky Betting and Gaming has announced that it is to invest £11 million (€15.6 million/$16.7 million) to help expand its operations.
Under the strategy, the firm intends to open a new customer hub in Leeds, UK, as well as expand an existing technology hub in nearby Sheffield.
According to BBC News, the move will create 200 new jobs in the Yorkshire...