William Hill has appointed Philip Bowcock as chief executive on a permanent basis.
Bowcock previously served as chief financial officer at the bookmaker, but took on the role of chief executive on an interim basis in July 2016.
Prior to joining William Hill in November 2015, Bowcock was finance director at Cineworld Group for four years and has also held various senior roles at Luminar PLC, Barratt Developments, Tesco and Hilton Group.
“I am proud to be chosen to lead William Hill, a business that millions of customers trust and a brand that is synonymous with betting,” Bowcock said.
“During my time at the helm, I have had the opportunity to lead a passionate, talented and committed team and we have made considerable operational progress in recent months.
“The team and I are excited by the opportunity to keep improving our position in all our key markets whilst delivering a great experience for our customers.”
Gareth Davis, chairman of William Hill, added: "Since his appointment as interim chief executive last July, Philip has driven the business forward at real pace and we have seen important progress across our online, retail and international businesses over that time.
“Our recent results show that William Hill is now in a stronger position and Philip has outlined a clear plan to continue that momentum into the future.”