William Hill has expanded its portfolio of virtual sports games with the addition of content from GAMEIOM.
Customers are now able to access ‘Real Horses Bet’ and ‘Real Dogs Bet’ across the bookmaker’s desktop, mobile and tablets platforms.
Betting options include forecasts, tricasts and custom bets, with punters only shown the race once a wager has been made.
“At William Hill, we want to provide our customers with the very best entertainment and experience, Real Horses Bet and Real Dogs Bet certainly deliver that,” William Hill’s gaming commercial director, Graeme Powrie, said.
Steve Calvert, chief product officer at GAMEIOM, added: “The GAMEIOM team have focused on delivering a different type of game to what is currently found on ‘Sports Books’ and ‘Games’ tabs, through our use of fully-licensed archive footage, we think we will have brought a new concept to ‘realistic/virtual’ games, an area that for too long has lacked innovation and creativity.
“It is our continued drive to bring innovation to the market and, over the next few months, we will bring a full product suite of realistic/virtual games, along with supporting products.”