Following on from the success of their recent launch event, Matchbook continue to build momentum with the release of their new native iPhone app. Leveraging a best in class technology stack, Matchbook have ensured that their new mobile experience is one of the most powerful gaming apps available today. Simple navigation and speed of bet execution are neatly accommodated, while the instant visibility of market liquidity is a fantastic innovation that really sets it apart as a mobile exchange product.
Following this latest release from the Matchbook stable, Mark Brosnan CEO is extremely bullish on the company’s current growth trajectory: “Due to the recently completed upgrade in our core technology, we were able to develop the iPhone app with a 4 week turnaround program. We continue to be committed to low-margin, high volume betting and this is another great access point to the growing Matchbook liquidity pool.”
As well as full deposit and withdrawal capabilities, the app includes the full functionality of the desktop experience and allows users the ability to sync all their favourite markets across devices, using Matchbook’s Shortlist feature. With Matchbook’s 0% commission on soccer campaign going live on December 2nd, the timely release of this mobile offering is sure to be a big hit with multi-platform users.
Brosnan added: “We are very conscious of the shift towards mobile in the online betting market and we are delighted with the release of our iPhone app to compliment our fully responsive web platform. Android development is currently scheduled for release early 2014 and this is only the start of more exciting plans that Matchbook have in the pipeline.”
source : www.igamingbusiness.com
