Irish bookmaker Paddy Power has unveiled a new look for its Paddy Power Bingo online brand as part of a move to attract new players.
According to the BingoSupermarket.co.uk website, the new Paddy Power Bingo portal ties in with the brand’s current female-focused advertising campaign.
The home page shows the van used in the brand’s ‘Hubby Removal Service’ with ‘Me Time’ emblazoned on the side, a feature that forms part of a marketing approach that targets female players.
The landing page features a scrolling banner that displays the latest promotions and offers available on Paddy Power Bingo.
Elsewhere, when players click the ‘Bingo’ on the main page, they are presented with a list of the current bingo rooms open, the time until the next game, price per tickets, number of players, game type and prize value.
In addition, the ‘Promotion’s tab lists all of the daily and current promotions on offer to players.
source : www.igamingbusiness.com
