Sportradar extends Serbian football deal

Sports and betting-related services company Sportradar has agreed a three-year extension to its partnership with the Football Association of Serbia (FSS) governing body.

Under the extended partnership, Sportradar will continue to serve as the official sports data partner of the FSS for the next three seasons.

The contract will include all matches in the Jelen Super Liga, Prva Liga Srbije, Kup Srbije national competitions and all other tournaments organised or governed by the FSS.

The deal will also cover all home matches of the Serbia national and U-21 teams.

“We are delighted to partner with Sportradar to enable all fans of Serbian football to be able to utilise the full breadth and depth of the content offered,” the FSS’s secretary general, Zoran Lakovic, said.

Sportradar, which has announced a string of partnerships with sporting bodies in recent weeks, announced on Monday that it had agreed a deal to acquire US-based live sports data provider Sportsdata.

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