Endemol invests $13m in social casino start-up Plumbee

Recent growth has been driven by the success of its flagship Mirrorball Slots game, which launched on iOS in July of this year and is due to be launched on Android soon.

Plumbee also boasts a joint venture with online gambling company Unibet in the form of Bonza Gaming, which is behind Bonza Casino and Bonza Slots, one of the first real-money casino games on Facebook.

“This new partnership will allow us to accelerate the growth of Endemol’s digital gaming business around the world, whilst capturing more of the value created by our entertainment brands,” Endemol’s commercial board chair, Lucas Church, said.

Raf Keustermans, Plumbee’s chief executive officer, added: “Joining forces with a world leading content creator like Endemol ideally positions us to develop a new generation of premium social games.

“Endemol will become a strategic shareholder and this will enable us to leverage the company’s international network and globally recognised brands.

“This will significantly boost the growth of our worldwide user base as we create gaming experiences that stand out from the competition.”

source : www.igamingbusiness.com

Share This Article:

More Similar Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here