WMS & Scientific Games have independently held portfolio licensing agreements with Hasbro since 1997 & 2003, respectively. The Monopoly brand has been the number one licensed brand in the lottery industry & has become among the top licensed brands in slot machines during the course of these licenses.
Under the expanded license agreements, Scientific Games has also secured the rights to licence seven additional Hasbro brands for its slot machine portfolio, & expanded the territories for its lottery licensing rights.
“We know the importance of convergence in today’s marketing environment, so we are gratified to expand our relationship with Hasbro & leverage opportunities that will arise from employing Hasbro brands with strong consumer appeal across multiple channels simultaneously,” said Steve Saferin, chief creative officer for Scientific Games.
“The acquisition of WMS has enabled Scientific Games to extend & expand its licenses with Hasbro & to create a one-stop solution for lottery, casino & online gaming for gaming operators.”
source : www.casinos-online.co.uk
