Ladbrokes has today announced it has appointed BBH London as its advertising partner with the aim of developing a new advertising strategy.
The appointment follows a pitch process instigated by Ladbrokes as it looks to develop the brand in light of the advances made by the business in developing its retail and digital offer. The appointment covers advertising collateral across all platforms.
The announcement follows the ending of its agreement with its previous agency, Sapient Nitro and will mean that the popular current advertising campaign featuring Tiziano Crudeli and Chris Kamara (Kammy) will end in the coming months ahead of a new campaign in the spring.
Ladbrokes Director of Brand & Research, Andy May said of the appointment:
“BBH have a world class reputation and we feel their appointment will add real drive to our marketing campaign. The last year has seen our retail estate enhance its customer offer with more choice of sports for customers to view and bet on, more wi-fi access, targeted ‘price lock in’ promotions, empowered local management delivering local initiatives and the introduction of self service betting machines terminals. In digital we have a new sportsbook offer and a new Ladbrokes mobile offer and across both we will see further enhancements in the year ahead.
“With all the innovation in the business and the excitement and opportunity we see for the business going forward we felt a new approach was needed in our advertising.
“Tiziano and Kammy have served the brand very well and built on the high recognition our brand already has. Kammy has a unique connection with our target audience and will continue to be associated with the Ladbrokes brand going forward.”
Jon Peppiatt, Deputy Chairman of BBH London said:
“We are thrilled with this appointment as we get to work with great people on an iconic British brand and help them in their ambition to be the number one multi-platform gaming and betting destination.”
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About Ladbrokes
The name Ladbrokes is synonymous with betting and gaming; the hallmark of a premier brand. The Company, the origins of which date back to 1886, employs over 13,000 people in Britain and over 15,000 in total. It is one of the world’s leading betting and gaming enterprises. Ladbrokes is a market leader in retail bookmaking in the UK, Ireland, Belgium and Spain where it operates a combined total of more than 2,800 betting shops. In addition to its extensive retail presence Ladbrokes offers thousands of betting markets on a daily basis via the internet, mobile and telephone. Ladbrokes.com, the Company’s online betting and gaming facility, attracts circa one million active clients. Betting is offered via 13 tailored sites in nine different languages; supporting 17 currencies. The site incorporates the highest levels of security, which underwrite an integrated array of sports betting and gaming services available 24 hours a day, 365 days a year. Ladbrokes is focused on building its digital capabilities through a product and marketing agreement with Playtech to realise its vision of becoming a fully e-enabled international betting and gaming business.
| For further information contact: | |
| Donal McCabe, Director of External Relations | +44 (0) 7705 968 482 |
| Ciaran O’Brien, Corporate Affairs Director | +44 (0)7976 180 173 |
