British bookmaker William Hill has agreed a deal to broadcast Turf TV’s US racing coverage in its 2,400 betting shops. The deal will give the betting firm live coverage of US racing from some of its best-known tracks, including Gulfstream Park, Laurel Park, Santa Anita and Pimlico Racecourse in Maryland.
Adrian Ford, managing director of Turf TV’s parent company, Amalgamated Racing, said: “Turf TV will become William Hill’s exclusive supplier of US racing from February 2014.”
He said the deal would give Hills’ betting shop customers “competitive racing packaged specifically for a UK market throughout the evening, every night of the week”.
Hill’s rival Coral is also trialling the Turf TV service. Turf TV already provides pictures from top UK tracks, including Ascot, Cheltenham and Aintree.
source : www.totallygaming.com
