Fantasy sports and social gaming operator Picklive Limited has entered into an investment deal and joint venture with Indian lottery distributor and operator Sugal & Damani Group (SND) to launch daily fantasy cricket games for real-money prizes in the country.
The new fantasy cricket game will be based on Picklive’s current UK-based football product to offer a real time and social second screen gaming experience.
Both firms said that the deal has wider implications with the aim of creating India’s first multi-product skill gaming platform.
In addition, SND has also opted to invest in Picklive through the operator’s Skill Infra Solutions BV subsidiary. Nitesh Damani, SND director, will take a seat on the Picklive board on behalf of the Indian firm.
“We have been following Picklive’s development for some time and were impressed with their product and vision of changing the landscape of sports gaming,” he said.
“They now have a live UK product, a joint venture in the US with Sportech and an Indian joint venture coming soon. With strong local partners and a rapidly changing global gaming market we believe Picklive has a unique opportunity to build a global product and brand.”
David Galan, Picklive’s chief executive officer, added: “Sugal & Damani is an extremely well respected major operator in the Indian government licensed lottery market and has very strong technical and operational skills.
“Combined with its knowledge, relationships and distribution abilities, we believe we have a very strong partner and are excited about the prospects of developing a gaming business in the untapped Indian market.”
source : www.igamingbusiness.com
