Genting Alderney has launched an online and mobile sportsbook in partnership with real-time platform provider FSB Technology.
Following an October soft launch, the branded sportsbook is now fully integrated into Genting Alderney’s new online platform, www.gentingbet.com.
The turnkey solution includes FSB’s proprietary live-sports betting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonusing, all operated under FSB’s UK licence.
Peter Nolan, managing director of Genting Alderney, said: “We chose FSB Tech as our partners for Genting Bet due to their expertise and delivery of the optimum sportsbook platform, in addition to pre-event and live pricing models, which really deliver on customer engagement.”
David McDowell, chief executive of FSB Tech, added: “It is both a fantastic opportunity and an amazing endorsement for us to work with such a well established operator and to be selected as their sports betting partner.”
