Baidu Games partners VisionChina Media in advertising drive

Out-of-home advertising specialist VisionChina Media has entered into an exclusive strategic cooperation agreement with Baidu Games, the online gaming platform of Baidu, to promote the firm’s gaming brand and products across its digital television advertising networks in China.

Under the deal, VisionChina will serve as the exclusive digital mobile television advertising partner of Baidu Games and provide the firm with brand promotion and advertising placement solutions throughout its national media networks on buses and subways.

VisionChina said that its advertising solutions cover above-ground bus networks in 88 cities and underground subway networks in 14 cities.

“We are an ideal fit for helping Baidu Games raise its brand profile and improve its penetration and conversion rates in turning offline audiences into new online players,” VisionChina Media’s chairman and chief executive officer, Limin Li, said.

“Furthermore, our cooperation with Baidu Games will further solidify our leading position with respect to gaming advertising and promotion in China’s out-of-home media sector.”

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