Leading publishing, research and events company iGaming Business announced today the launch of Social Brand Monitor, a revolutionary data driven product for iGaming marketers to monitor, analyse and compare their own and their competitor’s social buzz.
Social Brand Monitor will help iGaming sportsbooks to understand the social buzz by their players, partners and affiliates as they are becoming increasingly active on social media channels.
The product will be produced in association with Joakim Nilsson, Social CRM strategist and ex-head of social media at Betclic Everest Group and will monitor over 45 sports books on a monthly basis across over 500 million sources such as industry blogs, forums, affiliate sites, Twitter, Facebook, YouTube and many more.
“Social Brand Monitor is created for the brand, marketing and communications executives who understand the value in, and wants to leverage on players’ and other influential sources’ online voice,” commented Joakim Nilsson, Social CRM strategist, SCRM Cloud.
Social Brand Monitor is a subscription product providing a monthly insights and intelligence report together with a scheduled group webinar that lets iGaming sports book operators understand who’s talking about who, when, where and about what.
“This truly is a game changing product which offers unparalleled insight into yours and your competitors’ online activity which is not currently available publically,” commented Alex Pratt, Head of iGaming Business. “This is also just the start in terms of monitoring as we expect to add in additional verticals such as casino, bingo and poker as well as an additional 27 languages so we can truly monitor all iGaming brands on a global basis,” added Pratt.
iGaming Business will be attending ICE on stand ND6C and will be available to discuss this product further.
source : www.igamingbusiness.com
