Norsk Tipping said that the deployment of 65 games is the largest of its kind in the history of the lottery.
The launch comes after the Norwegian Ministry of Culture asked Norsk Tipping to develop online games for the citizens in the country, while at the same time being at the forefront of responsible gaming.
For the launch, GTECH supplied Norsk Tipping with its iBingo product, an iCasino portfolio including a range of slot games, and eInstants that it said has been designed to ensure the portfolio appeals to a variety of players,
The games were launched on January 14 and are now available to registered Norwegian players across mobile, tablet and desktop channels.
“With this launch, Norsk Tipping is challenging foreign betting companies not licensed in Norway by providing attractive games that are not as aggressive as the cross border operators,” Norsk Tipping’s chief executive officer, Torbjørn Almlid, said.
“This is a much-needed and long-awaited renewal of Norsk Tipping as a provider of money games in Norway. Norsk Tipping must be up-to-date to survive as a gaming company and provide customers with attractive games.
“We will launch a series of new games in 2014 and we will especially concentrate on new games for mobile.”
The five-year partnership between the two parties began in December 2012 and has already seen GTECH provide Norsk Tipping with its Player Services and Player Account Manager back-office system, as well as a range of new games
The Player Account Manager system has been integrated with Norsk Tipping’s current Player Card programme, which allows the lottery to view players’ activity across all channels.
Walter Bugno, chief executive officer of GTECH, said that the extension of the partnership would greatly benefit Norsk Tipping’s service offering.
“Thanks to GTECH’s vast experience in both the commercial iGaming market and the traditional WLA market, the Lottery can now offer its players an entertaining and competitive iGaming portfolio while tracking player behavior across every gaming device,” Bugno said.
source : www.igamingbusiness.com
