The deal is the first international agreement signed by Sportnco, the company plans to make further inroads into other regulated markets, and means PMU via Eurotiercé is able to diversify its offer into fixed odds sports bets in time for the football World Cup in Brazil in June.
Belgium have qualified for the tournament and the new offer will be live before the start of the event to take advantage of the momentum created by the tournament and the interest it will create for Belgian bettors. PMU and Sportnco already work together on the French market, Sportnco provides its fixed odds technology to Genybet, a PMU subsidiary that offers online horse racing pari mutuel to French punters.
For Sportnco, the signing of Eurotiercé is the third substantial deal it has won in the last few months, following recent agreements with Genybet and Zeturf.
Spotnco will manage all aspects of the Eurotiercé offer bar its marketing: pre-match and live betting, pools, front and back office, web and mobile sites, odds and prices and risk management.
source : www.igamingbusiness.com
