The multi-year deal will commence at the start of Bellator’s Season 10, which is due to begin on February 28 at the Mohegan Sun Casino.
Under the deal, the Attack Poker brand will be featured throughout Bellator’s live event broadcast, as well as via digital campaigns.
Through the broadcast campaign, Bellator will include ‘The Attack of The Night’, a feature that will highlight the best finish or technique performed by a fighter during the broadcast.
In addition, Attack Poker branding will also appear inside the Ballator cage with logo placement on cross bar and bumper pads.
“Some of MMA’s top fighters and poker’s top players will converge through this partnership, elevating Attack Poker from online play to an action and entertainment lifestyle,” EMIL managing director Ronald Doumani said.
Bjorn Rebney, chairman and chief executive officer of Bellator, added: “Our partnership with Attack Poker speaks directly to our focus of aligning with innovative industry leaders.
“Attack Poker’s distinctive and consumer interactive approach to free-to-play poker is what positions them as a leader in the online gaming industry and it’s what made them our top choice to align our brand with.”
source : www.igamingbusiness.com
