International online betting giant William Hill plc has announced that it has completed the integration of its three Australian brands on to a common platform.
Centrebet, Tom Waterhouse & Sportingbet Australia are now united on the technology & promotional platform, although William Hill has advised that the individual brands will remain active – probably a smart choice given their previous exposure & reputation with Aussie punters.
William Hill acquired the three brands last year in a multi-million dollar swoop into Australia (see previous reports) as it entered a competitive field that includes Paddy Power & Tabcorp.
The British bookie announced at the end of 2013 that operations Downunder had contributed GBP 86.7 million to Group net revenues, generating a profit of GBP 12 million.
Former test cricket legend Shane Warne will be fronting for the Sportingbet brand as the company ramps up marketing & advertising to the local market.
source : www.casinos-online.co.uk
