Under the deal, the MC&C digital media team will draw on its experience of implementing strategies to launch new bingo brands in order to maximise the effects of marketing spend.
The digital media team at MC&C, previously Jack Media, worked with B-LiveGaming in the past on its flagship Bingocams brand.
“It was important that the agency chosen to undertake this work for us was able to hit the ground running and start getting results almost immediately,” B-LiveGaming’s marketing manager Vikki Taylor said.
Emmie Faust, director of digital at MC&C, added: “It’s always really exciting for us when we can use our eight years of experience within PPC and in particular the bingo sector, to assist brands to get traction within an extremely competitive market.”
source : www.igamingbusiness.com
