London-based social gaming studio Plumbee has launched Mirroball Bingo, the second app to go live on Facebook under its core Mirrorball brand following the success of its Mirroball Slots app.Mirrorball Bingo is also the first Plumbee app to feature branded content licensed by the company’s investor, TV production company Endemol.
The game has launched with three different bingo rooms, including Alice’s Adventures and Dragon Valley, both of which are based around fairytale themes similar to the games in Mirrorball Slots. A third bingo room is based around the popular TV gameshow Deal or No Deal, the rights to which is owned by Endemol.
The Deal or No Deal room allows players to choose one feature card for each round of the game. When a player wins a bingo, they then play a round of Deal or No Deal, allowing players to win up to one million bonus coins, which can be redeemed for power boosts in subsequent games.
While Endemol led a $14m Series B funding round in the business last December, investing $13m of the total, the licensing agreement for the bingo room was agreed months earlier when development of the bingo product began.
Plumbee will also have the option to license more TV show brands and intellectual property from Endemol for use in its products. The company licences a number of its brands including Big Brother and The Money Drop.
Mirrorball Bingo product manager Roy Avinash said he was very excited about the launch, saying the studio had worked hard to launch a product with high production values and engaging gameplay.
“And this is just the beginning,” Avinash added. “We have lots of new rooms and features ready to launch in the next few weeks and months.”
Plumbee chief executive Raf Keustermans said the launch would help strengthen the company’s position in the social casino sector, and hinted at further new releases over the course of the year.
“It was very important for us to launch this game early in the year,” Keustermans commented. “We have very ambitious plans for Plumbee this year and this is our first step in proving that we are a multi-product, multi-platform company.”
source : www.gamingintelligence.com
