Irish independent bookmaker Boylesports has agreed a deal to become a sponsor of the Irish Greyhound Derby through to 2016.Boylesports struck the initial three-year deal with the Irish Greyhound Board (IGB) governing body.
Under the agreement, Boylesports will also serve as the official betting partner of the IGB.
In addition, the bookmaker will continue its support of next month’s Race of Champions at Kingdom Stadium, Tralee.
The IGB deal comes shortly after Boylesports served as the title sponsor of the 2014 Irish Grand National horseracing event.
Boylesports owner John Boyle said: “Every year we examine ways of increasing our sponsorship portfolio and when the IGB kindly approached us we had little hesitation in reaching an agreement.
“By becoming the official betting partner of the IGB, it means that we will be extending our product offering and enhancing the service to our customers.
“We have already invested in key staff appointments in order to fulfill this commitment.
“This is a further reflection of our desire to support major sports in Ireland and together with our two recent flagship horse racing sponsorships means that we are reinvesting more money into Irish sports than ever before.”
source : www.igamingbusiness.com
