The mobile gambling services of Betfred are being boosted from May 9th by a new UK television advert dubbed “Have Fun With Your Fingers”, reports the marketing publication Drum.
The first of five executions on the theme will launch with supporting online & social activity as well as a retail presence, with call-to-action based creative introduced across Betfred.com 1,400 retail betting shops.
The creative features finger characters playing out comedy ‘slice-of-life’ moments, in keeping with the brands fun brand positioning, & supports not only Betfred.com focus on entertainment value but also a play on words on the role fingers play in the mobile environment.
Creative for the material was developed by the BJL agency; director Tom Richards, said: We wanted to come up with something that brought a human element to mobile gaming, contrasting with the genre of hyper-slick CG films while reminding people that smartphones would be nothing without fingers. Our fun fingers approach does just that, tapping into relatable, real-life situations at times when we could all do with some Betfred.com fun.
Betfred spokesman Chris Sheffield said that the company has a large number of mobile gaming products in the market, & differentiation is therefore a key challenge.
“This is where the Have more fun with your fingers campaign gives us the opportunity to standout & make a connection with our target audience,” he said.
The campaign is set to run over a six-month period, & can be viewed here:
http://www.youtube.com/watch?v=OUJSTlxQLsc
source : www.casinos-online.co.uk
