Greentube, the online gaming subsidiary of Austrian gaming giant Novomatic, has announced its first foray into the US market with the launch of its turnkey private label social casino marketing platform Greentube Pro.Built by BlueBat Games, the platform has been designed to enhance player retention and boost new player acquisition for land-based casinos in the US.
The company said that Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience. The platform is fully customizable, allowing land-based casinos to choose from Novomatic’s portfolio of games.
“Our goal was to build a social gaming platform that is completely casino-focused,” said Gabriel Cianchetto, president of market development for Greentube North America. “Greentube Pro is designed so that casino marketers will feel comfortable launching an online version of their properties and we’ve designed Greentube Pro with all the features they are looking for.
“We look forward to long-term and mutually beneficial relationships with all of our land-based casino clients.”
The company said that Greentube Pro was designed to engage with players after they leave the casino floor. Players are offered incentives to earn reward points by playing games on their computers, tablets and smart phones. They can then exchange points for various rewards including complimentary meals, hotel stays, and tickets to events.
The launch of Greentube Pro is Greentube’s first foray into the US market. The platform was built by Vancouver-based
source : www.gamingintelligence.com
