Games developer and content marketplace Odobo has agreed a deal to provide online gaming company Betfair with premium device-interoperable HTML5 games.
Betfair will gain access to all 23 games currently live on the Odobo Marketplace, in addition to a set of exclusive games commissioned by Odobo’s developer to coincide with this summer’s Fifa World Cup national team football competition.
Obodo said that Betfair would also have access to more than 60 new additional titles before the end of the year.
More than 20 studios are currently developed this content using Odobo’s suite of development tools, including the Game Development Kit (GDK).
Betfair is expected to launch the first wave of Odobo games in the coming weeks.
Julian Jarvis, chief business affairs officer at Odobo, said: “Odobo provides leading operators like Betfair with a powerful new way to engage with game developers and bring engaging new content to their players.
“We are delighted to have Betfair adopting our unique model – one that supports key stakeholders in the industry from game concept through to end user.
“This deal also represents a significant increase in the distribution opportunity we offer our approved developers.”
Odobo added that it also expects to announce further distribution opportunities via gaming operators soon.
source : www.igamingbusiness.com
