Fantasy sports start-up DraftKings has agreed a deal to become the official and exclusive fantasy sports sponsor of the 2014 World Series of Poker (WSOP) global gaming event.
DraftKings will benefit from various branding exposure throughout the 2014 WSOP.
In addition, DraftKings will also offer exclusive WSOP branded fantasy sports satellites that award the winner with free entries into the $10 million (€7.3 million) first prize WSOP No-Limit Hold’em Main Event.
Each of these prizes is valued at $12,000, which will cover the winners’ $10,000 entry fee and travel to Las Vegas, Nevada.
“We have long understood the crossover potential between poker and fantasy sports, so this sponsorship makes perfect sense for DraftKings, the WSOP, and the gaming community overall,” DraftKings head of marketing Anthony Pitts said.
“People are looking for more ways to play, and now we can offer just that with affordable satellites into the WSOP Main Event.”
Ty Stewart, executive director of the WSOP, added: “There is no doubt the demographics of our customers line up perfectly with those of DraftKings.
“This is the first deal we have made in the fantasy sports space, and we look forward to introducing our avid male audience to the DraftKings brand and product.”
source : www.igamingbusiness.com
