888Sport and Betway came out top of the social media charts during the Carl Froch-George Groves fight for the IBF and WBA super-middleweight belts at Wembley Stadium this weekend.
Social Monitor, the social media monitoring tool produced by iGaming Business, recorded operators’ social media impact during the event and found that 888’s re-tweeting of Vine content and humorous Twitter posts enabled it to pull away from other operators in terms of awareness and audience.
Betway was up 100% on previous activity and had 240 mentions related boxing, or just over 6% of all sports-related mentions.
In total, 888Sport garnered 273 boxing-related mentions thanks to its posts. The contest, which pulled in a live audience of 80,000 and put boxing at the top of the sporting headlines, was won by Carl Froch in the eighth round.
Share of voice – May 2014
Social media mentions per sport – May 2014
Boxing mentions – May 2014
Social Monitor enables English-language sportsbooks to monitor their social media activity, that of their competitors and gives a 360° view of their presence across social media.
source : www.igamingbusiness.com
