The deal, which includes an option for an additional four-year extension, will lead to the league being rebranded as the Synot Liga from the 2014-15 season.
Synot will replace Gambrinus as title sponsor, with the Czech beer brand having held the designation since 1997.
The Czech Liga has also developed a new logo to mark Synot’s arrival as its new naming partner.
Terms for the deal are entering the final stages of being formally completed.
source : www.igamingbusiness.com