Betradar’s Live Channel launches with Coral

Betradar’s Live Channel launches with CoralBetradar, the sports betting data brand of Sportradar, has successfully launched its Live Channel for retail betting shops with UK bookmaker Coral.

The bookmaker has already launched the live sports channel live in more than 100 shops across the country and has plans to introduce it into 1,000 shops within 12 months.

Launched in 2013, Betradar’s Live Channel offers a combination of live odds, statistics and coverage from various sports events on a single screen.

The service covers leading sports events such as the French Ligue 1 and US Major Soccer League football competitions, ATP World Tour and WTA Tour tennis tournaments, as well as the German and Spanish Basketball league.

The Live Channel is already incorporated in almost 1,000 betting shops across Europe and has recently expanded into the African market.

“We’re always looking at ways of giving our customers more choice and we believe that the breadth and depth of additional content that Betradar’s Live Channel brings will add some genuine value to our product mix,” Coral marketing director Olly Raeburn said.

Tom Edwards, Betradar’s director of sales, added: “I am delighted that Coral have realised the great opportunity and potential of the Live Channel for their business.

“We have, within a remarkably short time, integrated the streaming channel via satellite distribution and adapted it to Coral’s corporate identity.”

source : www.igamingbusiness.com

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