English Premier League club Sunderland has signed an extension to its partnership with Asian online gaming operator TLC188.com.
The three-year renewal will run from 2014-15 to 2016-17.
TLC188.com has been a partner of Sunderland since 2012 and has taken part in a range of online activities, such as offering fans various football betting and online gaming opportunities.
The club itself has strong links to Asia following recent pre-season trips to South Korea and its participation in the Asia Trophy pre-season tournament in Hong Kong last year.
“We are really pleased to extend a strong partnership and we look forward to exploring new areas of innovation with TLC188 and Sunderland in the future,” Sunderland commercial director Gary Hutchinson said.
“We are continuing to build on our relationships throughout Asia and the club is becoming very popular with a growing worldwide fan base, which we have seen in recent years.”
Mike Chong, Asia-Pacific strategy director for TLC188.com, added: “Excitement for Premier League football teams such as Sunderland has grown fast in Asia since we signed our original contract and with frequent promotions, we expect to grow both TLC188 and Sunderland’s international fan bases.”
source : www.igamingbusiness.com