Online sports betting company Colossus Bets has announced that global betting exchange operator Betdaq has become its first live UK business-to-business partner.
The partnership will enable Betdaq to offer over £100 million (€123.3 million/$168.1 million) of guaranteed Colossus Bets prize pools throughout this summer’s Fifa World Cup national team football tournament to its betting exchange players.
Colossus Bets is the operator of the £10,000,000 Colossus, which it said offers the world’s biggest football and sports jackpots.
“With the £10,000,000 Colossus on offer every few days of the World Cup, our clients can win £10,000,000 on a jackpot every time England plays, so we are greatly looking forward to providing our betting exchange customers with this proposition which is truly unique and groundbreaking for this World Cup and into next season’s Premier League,” Betdaq chief executive officer Lewis Findlay said.
Bernard Marantelli, founder and chief executive officer of Colossus Bets, added: “With our products, Betdaq has the ability to offer their exchange customers, unprecedented lottery-sized football jackpots and our patented fractional cash-in feature, a world first in betting.
“Fractional cash-in allows players to bank profits on part of a ‘live’ ticket whilst retaining the remaining part of the ticket to play for a corresponding share of the jackpot prize and should become industry standard given the ever increasing popularity of multiples and in-play betting.”
source : www.igamingbusiness.com
