“We’ve developed a very close working relationship with JSC, the gaming division of SCML” said Mr. Ilan Rosen, CEO of NeoGames. “The growth of Instant Ticket sales experienced by SCML in recent years is a reflection of the Lottery’s hard work and dedication to providing a rich and exciting gaming experience in a secure and responsible manner for the people of Portugal. We are committed to building on the success of this partnership and will continue to explore with the lottery new and innovative products and marketing strategies.”
Throughout the duration of the agreement NeoGames will supply the lottery with customized games from its successful portfolio, along with interactive versions of existing printed tickets, available in retail shops today.
NeoGames will also provide SCML with elements of its iLottery platform, thus enabling the lottery to manage some operational aspects of the business. “Being able to manage the platform independently empowers the lottery and is a core strategy for NeoGames. We strongly believe in sharing our knowledge and expertise with our clients” said Mr. Rosen.
Furthermore, as part of the agreement NeoGames will provide the lottery with marketing services. This collaboration will ensure that the lottery will continue to enjoy growth in revenues.
“Since 2010, SCML has experienced a tremendous growth in Instant Tickets sales with a record sales in 2013 of 590.7 (€M). With NeoGames we have found a reliable partner that can help us increase our revenues from our interactive channels while maintaining a high degree of security and social responsibility. The knowledge they bring from other jurisdictions and their ability to customize this to the specific requirements of our lottery is of great value and was a key factor in our selection of them as a primary provider of iLottery games.” said Mr. Fernando Paes Afonso, CEO and Vice-President of SCML.
source : www.igamingbusiness.com
