Online sports betting company Colossus Bets has signed up with internet gambling company Betfair to launch football-focused betting service Betfair Pools.
The new online service will offer unique jackpot and pools for the 2014 Fifa World Cup national team tournament as well as the regular club football season.
Betfair Pools will also offer a partial ‘cash out’ service option for those punters that wish to end a successful bet early.
Customers will be able to access the new service via or desktop, smartphone or tablet device.
“We are delighted to be able to launch with Betfair, an operator who we have had a close association with for a significant period of time,” Colossus Bets’ founder and chief executive officer, Bernard Marantelli, said.
“We are looking forward to working with Betfair to bring a world-class pool betting system to customers of football and other sports in the near future.”
Colossus Bets is also the operator of the £10,000,000 Colossus, which it said offers the world’s biggest football and sports jackpots.
Mark Brooker, chief operating officer of Betfair, added: “We are excited to launch Betfair Pools, which enables us to tap into the significant scale of pool betting available on Colossus, whilst supporting the market leading position we have built in ‘cash out’ betting, and building upon that position with partial cash out betting in the pools product.”
source : www.igamingbusiness.com
