Sportsbook platform provider FSB Technology has agreed to integrate its sports betting solution into the Bit8 gaming platform.
Bit8 clients that opt for the FSB Tech service will have access to in-play and pre-game betting opportunities across more than 20 sports.
FSB Tech’s platform covers the entire sports betting operation from handling live data from the stadium to providing a bespoke marketing message to individual customers.
It also includes an automation layer to manage raw data feeds, proprietary live price models, bet acceptance and risk management software, and customisable CRM and marketing campaign tools.
“When we met the FSB team it was immediately obvious that their modern sports betting technology would work well on our product agnostic platform,” Bit8 chief executive officer Angelo Dalli said.
“This partnership makes great commercial sense, it strengthens our position as a platform supplier and improves FSB’s distribution opportunities.”
The FSB Tech service is also currently being utilised by Genting and the Guardian newspaper.
David McDowell, co-founder and chief executive officer of FSB Tech, added: “We’ve developed the industry’s most technically advanced sportsbook platform in the market today, while Bit8 has developed a modern, product agnostic platform complete with highly advanced CRM tools.
“Combining our strengths will allow Bit8 licensees to offer a comprehensive sports betting service with the industry’s best campaign management tools. Creating a single view of the customer’s activity across sports and casino is an unbeatable combination.”
source : www.igamingbusiness.com
