Online gaming company NordicBet has struck a deal to become an official partner of the new Champions Hockey League (CHL) European club ice hockey competition.
The partnership deal will run for three years, from the debut 2014-15 season until the 2016-17 campaign.
Under the agreement, NordicBet will become the CHL’s official sports betting partner.
The online gaming firm, which will be granted exclusivity in the sports betting category, will also present a statistic selection of the CHL on its website.
In addition, NordicBet will also benefit from branding on perimeter boards during all CHL games as well as full integration across official CHL communication and promotional materials, including the CHL website and streaming platform.
The 2014-15 Champions Hockey League season will commence on August 21.
source : www.igamingbusiness.com
