First Data has signed up a range of new US-facing B2B clients as it looks to establish itself in the North American online and land-based gambling sectors through its PayLucky payment solution The solution, which was launched last week, will be provided to companies including Central Account Management Systems (CAMS), a company providing payment connectivity, geolocation and know your customer verifications services to a number of online operators in New Jersey and Nevada.
Following a string of deals announced at GiGse this week, it will also be supplied to leading global payment providers such as Global Cash Access and Secure Trading, as well as boutique payment service provider CrossPay Services, Irish multi currency pricing solutions provider FEXCO, and kiosk payment processing and cash handling business NRT Technology Corporation.
The PayLucky solution is designed to ensure payment processing is carried out as easily and efficiently as possible, giving players instant funding access by removing the wait for payment verification.
It claims to make payment acceptance risk-free by guaranteeing player funding using the TeleCheck Warranty service, with third party validation and analysis on player spending habits.
PayLucky also provides a range of different depositing options, from prepaid cards to cheque payments, and says that it drives innovation by providing new payment options for gambling deposits and VIP programmes. It links loyalty programmes to payments using secure mobile app or wallet solutions.
First Data’s general manager for online gambling and alternative markets Jonathan O’Connor commented that the response to PayLucky highlights the need for comprehensive payment solutions in the US gambling market.
He said that there was huge appetite among established US payments businesses to offer “streamlined and seamless experiences to gambling and gaming operators and their players.”
“We will move quickly to deliver on these opportunities and put more than four decades of payment innovations and experience to work for the ever-expanding industry segments,” O’Connor added.
“Adding First Data’s product to our existing cheque processing and money transfer services creates an exciting proposition for our clients,” Crosspay chief executive Dickson Jay commented. “We have an opportunity to capitalize on the growing online market in the U.S. and Canada by providing operators with the most powerful payment options in one simple offering.”
source : www.gamingintelligence.com