Sportsbook platform provider FSB Technology has agreed a deal with business-to-business software and data services firm Sporting Solutions to integrate its data services to create a managed sports betting service.
New and existing FSB Tech customers will now benefit from Sporting Solutions’ in-play data services pre-configured and fully integrated into its sportsbook platform.
FSB Tech’s sports betting platform, which it said is the first modern proprietary platform to be launched in a decade, is already being used by the Guardian newspaper and white label solutions provider Genting Alderney.
The company said its fully-managed service covers the entire betting operation from handling live data from the stadium, through to providing a bespoke marketing message to individual customers.
In addition, the FSB Tech sports betting platform includes an automation layer to manage raw data feeds, proprietary live pricing models, bet acceptance, risk management software, and customisable CRM and marketing campaign tools.
“We have coupled the industry’s most technically advanced sportsbook platform with the industry’s most advanced sports betting data feeds,” said FSB Technology co-founder and chief executive officer David McDowell.
“Our sports betting service is suddenly the most compelling managed solution available in the market today.
“With the point of consumption taxation rules about to come into force, any betting operator who is struggling with a high fixed cost base and a legacy platform must consider upgrading or outsourcing in order to remain competitive.
“Our platform, coupled with Sporting Solutions data, is the perfect solution in both cases.”
Simon Trim, managing director of Sporting Solutions, added: “Thanks to this latest partnership with FSB, operators looking for a fully managed solution can enjoy Sporting Solutions’ unparalleled pre-match and in-play coverage.”
source : www.igamingbusiness.com
