Cutting-edge casino games provider BetOnSoft today announces that it has rebranded to Saucify.
The new brand name is evocative of adding sauce to a dish to make it more exciting and flavoursome, exactly what Saucify has been doing for the past eight years in the casino games market.
The name was chosen because it represents the company’s ethos of dynamism, originality and speed to market, and is a big step away from the many bland brands within the gaming industry.
Saucify’s marketing spokesman said the improved branding and messaging is part of a wider strategic marketing plan.
“The name is a perfect fit for what we have done for the last eight years and what we intend to continue doing in the future – spicing up the gaming the market with some of the best casino content available on desktop and on mobile.
“In truth, BetOnSoft wasn’t the most dynamic of names and didn’t reflect our unique and innovative offering. Our branding, marketing and messaging will all benefit as a result of our new corporate identity,” he added.
The company itself – whose products and platform have been described as “visionary” by Fusion-io, the company that has Steve Wozniak (co-founder of Apple) as its Chief Scientist – won’t change in any way apart from the new brand identity.
For more information, please contact:
Square in the Air Communications
James Bennett
+44 (0) 20 3586 8273
Editor’s notes
About Saucify
Saucify is a gaming technology provider that has forged its place in the market ever since it was founded in 2006. The group is steered by a team of entrepreneurs that have led the field, both in the business of gaming and technological innovation, since the late 90’s, and now encompasses great minds from academia and industries such as console gaming, finance and media. As providers of premium online gaming, casino software and turnkey solutions, the core focus of the company has always been the technology itself, with its flagship product being the casino platform and casino games. These games are provided to operators in a full-featured turnkey package, or specific games can be hand-picked for integration into existing operators’ online or mobile products. Saucify currently powers 23 online casino brands, is available in nine different languages and transacts in eight different currencies. Additionally, it operates in 29 different countries worldwide and has had several billion real money games played on its platform. The company’s headquarters are in Curacao, and it has offices all over the world, including the United Kingdom, Malta, Vietnam, South Africa, New Zealand, and Canada. Saucify is part of the Microsoft Technology Adoption Programme where it co-developed its real-time data analysis solution. It was named Most Valuable Contributor to SQL Server 2012 by Microsoft, and has been described as “visionary” by Fusion-io, the company that has Steve Wozniak (co-founder of Apple) as its Chief Scientist.
source : www.igamingbusiness.com
