Mobile messaging company Tango has moved to strengthen its games publishing business with the announcement of a $25 million (€18.5 million) funding project and the appointment of Jim Ying as vice-president of games publishing.
The Tango Global Games Fund will primarily be used to support the firm’s publishing strategy, under which top-performing games will receive promotion through additional, off-platform marketing channels.
Tango said it would also consider using these funds for the investments and acquisitions of game teams.
Uri Raz, founder and chief executive officer of Tango, said: “We think developers can benefit from Tango’s one-of-a-kind game distribution model.
“First, we give developers access to our highly engaged member base, 70% of whom play mobile games.
“Secondly, we give them access to platform tools that allow them to increase vitality and retention on their games.
“On top of that, we will be putting our marketing muscle behind off-platform user acquisition.”
In addition, Tango has also appointed Jim Ying as its new vice-president of games publishing.
Ying, who first joined Tango in April, previously held a similar role at Tokyo-based mobile and social company GREE, where he led a $10 million games fund.
Prior to that, he served as senior vice-president of publishing at social mobile games publisher 6waves, where he managed the product, marketing and business development teams, in addition to overseeing the firm’s US office.
source : www.igamingbusiness.com
