PlayStudios, a game development company that specialises in creating free-to-play casino games, has struck an agreement with casino gaming and systems company Konami Gaming.
Under the deal, PlayStudios’ myVEGAS will be established as a social and mobile channel for several Konami titles.
The myVEGAS game is free to play and available on Apple iOS, Android and Kindle mobile devices, as well as on social networking website Facebook.
“Licensing established content has been the dominant creative paradigm in the slot industry for quite some time,” PlayStudios chief executive officer Andrew Pascal said.
“From game shows, to rock bands, to blockbuster movies, casino slot manufacturers have been leveraging the brand equity of pop culture content. Now it’s our turn to bring established Las Vegas gaming content into the free-to-play social and mobile space.”
Konami Gaming chief executive officer and vice-president Steve Sutherland added: “We have been very deliberate in our evaluation of opportunities to bring Konami’s popular game themes online.
“In PlayStudios, we identified a partner with an experienced management team, a high-quality product, and an engaging customer experience that combined to create an opportunity for our games to thrive on their social app.
“We are optimistic that PlayStudios’ social platform will expose our game themes, like China Mystery, to new customers while also making them available to existing fans who may be looking to play them online.”
source : www.igamingbusiness.com
