Betradar launches new trading service

Sports and betting-related company Betradar has expanded its product offering by launching a new trading service for sportsbook operators.

The firm said that Managed Trading Services will allow bookmakers to streamline processes and increase their competitiveness by outsourcing labour intensive operations to its trading expertise.

In addition to offering services such as providing fixtures and compiling odds, Betradar said that the new service would enable it to control a bookmaker’s risk and liability management either partially or completely.

Betradar added that this method would allow it to gather all essential data needed for a successful risk management.

Bookmakers will also benefit from Bedradar’s sports betting offering, which incorporates more than 240,000 pre-match events across 40 sports per year, in addition to 15,000 live events per month across 17 sports.

Erik Lorenz, Sportradar’s managing director sales, said: “The launch of Managed Trading Services represents a key milestone in the execution of our strategy of becoming a one-stop service provider for the sports betting industry.

“Using this new service, our clients can now focus on their core businesses, knowing that Betradar will manage their sports betting operations in a fast, reliable and turnover-generating manner.

“This, in combination with our flexible and performance based price models, allows our clients to minimise their financial risks, whilst increasing their revenue and profitability.”

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