Data and analytics specialist Traffic Generation has extended its partnership with Action Gaming in order to provide the casino game designer and inventor with additional technology services for its VideoPoker.com free-to-play video poker brand.
Under the agreement, which builds on a deal the two firms struck earlier this year, Traffic Generation’s Hub convergence platform will become a core component of Action Gaming’s social platform.
Traffic Generation will develop a range of in-application functionality in an effort to boost player engagement rates, maximise monetisation and improve cross-promotional capabilities.
Traffic Generation said that the additional services would allow Action Gaming to improve integration with VideoPoker.com, release additional social functionality, increase the speed of the platform’s development roadmap, optimise the game-play experience and increase player values.
As well as driving product development and marketing activity, the Hub will also provide consolidated reporting, cross-platform analytics and product optimisation.
In addition, Traffic Generation will administer various social gaming services to help optimise player experience, increase engagement rates and drive revenue.
Andy Caras-Altas, chief executive officer of Traffic Generation, said: “We are delighted to be working with such a well-established brand and are confident that as a core component to its social platform the Hub will deliver excellent results.”
source : www.igamingbusiness.com
