Gaming solutions provider Scientific Games has appointed Dan Savage as its new vice-president of corporate marketing.
Savage will work closely with the firm’s gaming, lottery and interactive groups to identify, evaluate and leverage opportunities to increase player appeal and market position.
In addition, Savage will also provide leadership in the planned integration of Scientific Games and online casino games and solutions firm Bally Technologies.
Savage will be well aware of Bally’s operations having recently served as vice president of corporate marketing at the company from 2008 until 2013.
Prior to joining Bally, Savage was formerly head of one of the business units of 3M Company, where he held the role of global business manager for 3M Touch Systems.
Gavin Isaacs, president and chief executive officer of Scientific Games, said: “Dan is a passionate leader with an eye for detail and an unwavering commitment to continuous improvement.
“His expertise in marketing, product definition, brand management, product and customer research, and experience in company integrations will greatly benefit and speed the transformation of Scientific Games as we begin this exciting new journey as a larger, customer-centric company.”
source : www.igamingbusiness.com
