Online gaming operator Betclic has agreed a deal to become a top sponsor of Italian Serie A top-tier football club Fiorentina.
Under the deal, the terms of which were not disclosed, Betclic will benefit from various branding opportunities around the club’s Stadio Artemio Franchi home stadium.
In addition, Betclic will work alongside Fiorentina to develop joint online and offline activities for supporters.
Betclic and Fiorentina will also collaborate on various digital and social media initiatives.
“This collaboration will be a further step to overcoming the old concept of sponsorship and will help to create new scenarios of interaction with the fans, which we hope will lead our companies to strengthen the relationship with the public,” Fiorentina’s commercial director Gian Luca Baiesi said.
Francesco Postiglione, director general of Betclic, added: “We are certain that, thanks to the support of the team and its fans, we will be able to establish a new model of sponsorship, which insists on the involvement of more and more interaction with fans.”
source : www.igamingbusiness.com
